Meat, China, And Communication Revolutions - 1373 Words

Meat, China, and Communication Revolutions In Armand Mattelart’s book The Invention of Communication, the word â€Å"communication† is acknowledged as term with a great number of meanings. However, Mattelart proposes that communication could be specifically understood as â€Å"circuits of circulation of goods, people, and messages† (Mattelart xiv). This definition is critical to the thesis of this paper, because it alludes to industry being an essential component of communication. This paper will explore two specific industries: the meat packing industry of the late 19th century and the exportation of consumer goods from contemporary China. I will argue that these are both examples of communication revolutions due to their innate ability to cause†¦show more content†¦First, let’s consider Gustavus Swift and his meat packing company, and how everything from the invention of the refrigerated rail cart, to becoming one of the first companies to utili ze vertical integration exemplifies communication revolution. As Professor Gary Fields explains in an essay about communication and G. F. Swift, before the late 19th century, meat was a localized affair in which few Americans participated. In order for local butchers to get their meat, shipments of live cattle would come from the midwest. This was incredibly inefficient, as not all of the cow was edible. The cost of shipping was high, so the butcher would have to charge a pretty penny for the final cut of meat. Due to both the cost and lack of advertisement of beef, public interest in meat was low. In comes Gustavus Franklin Swift, an entrepreneur who realized the potential in meat packing, and helped fund the invention of the refrigerated rail cart. This technological wonder allowed cattle to be butchered first, and then have the meat shipped over long distances. This eliminated any unnecessary waste from being shipped, which meant money was saved and the company could charge consumers less than local butchers. In 1880, Swift had one cattle supplier, oneShow MoreRelatedWhat Are The Risks Of Conducting Business Operations In China1088 Words   |  5 Pagesinternational markets. China is one of the largest and wealthiest markets that companies must consider. While China’s large, booming market is attractive for companies looking to expand, the risks in China are large as well. Companies not only have to analyze bottom line figures, but they must also analyze are the barriers of culture, political views, and the ethics and morals of their company. 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